Market Demand Report

What Is the Market Demand Report?

The Market Demand Report is a custom, hotel-specific analysis to identify real demand drivers, priority segments, and sales opportunities in your market - without hiring a full sales team.

It helps you answer questions such as:

• Who is producing demand in my market?

• Which segments should be prioritized?

• Where are the missed or underdeveloped opportunities?

• How should sales efforts align with market realities?

This report is based on the framework used in Module 1: Know Your Market, delivered as a custom, done-for-you service.

Who is this report for:

• Independent hotels or small franchise properties

• Hotels without a dedicated sales or market research team

• Owners, GMs, or revenue leaders who want clear direction on where to focus sales efforts

What’s Included

Your Market Demand Report includes:

• Market Overview
  Market positioning, competitive landscape, and key demand drivers

• Demand Segmentation Analysis
  Key segments, seasonality, and demand patterns relevant to your hotel

• Source Market Insights
  Local, regional, and national demand trends

• Opportunity Identification
  Clear areas where focused sales efforts can drive results

• Actionable Takeaways
  Practical guidance on where to focus prospecting and positioning

This is a custom report, not a generic template.

What this report provides:

• A clear picture of who is actually driving demand in your market

• Priority Segments worth pursuing (and which ones to deprioritize)

• Market-specific insights you can immediately use for prospecting, pricing conversations and targeting

How the Process Works

1. Submit the Market Demand Questionnaire
   Complete a short questionnaire about your hotel.

2. Invoice & Confirmation
   You’ll receive an invoice to begin the project.

3. Report Development
   The report is prepared based on your hotel and market profile.

4. Delivery
   Your completed Market Demand Report is delivered via email.

Once the questionnaire is submitted and the invoice is paid, the report is delivered within 7-10 business days.

Ready to Get Started?